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The Saskatchewan sky is filled with electricity and wonder, calm and beauty. The moniker “Land of the Living Skies” is on our licence plates. CTV Regina viewer, Reg, was #JustCurious where that tag line came from.

In 1997, Becky Pritchard of Tisdale, Sask entered “land of the living skies” into a Tourism Saskatchewan licence plate slogan contest. Her entry was chosen from 33,587 options. Pitchard’s inspiration came from the sunrises and sunsets, spectacular northern lights and awe inspiring thunderstorms. For her efforts, she received a $5000 Saskatchewan vacation of her choice and a set of personalized plates.