Why all Canadian households will soon receive free postcards in the mail

Published Feb. 23, 2021 5:01 p.m. ET

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Mail boxes are seen at Canada Post's main plant in Calgary, Alta., Saturday, May 9, 2020, amid a worldwide COVID-19 pandemic. THE CANADIAN PRESS/Jeff McIntosh

TORONTO -- A new initiative by Canada Post wants to help Canadians reconnect with the ones they love.

The Crown corporation announced Tuesday that over the next few weeks it will deliver approximately 13.5 million free postcards, one to every residential address in the country.

The postcards are part of a campaign called “Write Here, Write Now,” which launched in September 2020 to encourage Canadians to write heartfelt letters to family and friends.

“Meaningful connection is vital for our emotional health, sense of community and overall well-being,” Doug Ettinger, president and CEO of Canada Post said in a statement. “Canada Post wants everyone to stay safe, but also stay in touch with the people who matter to them.”

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The company says there are six versions of the free postcards, which offer messages of love, appreciation or thanks.

Each household will receive one randomly selected postcard, and recipients can send it to anyone they want within Canada, at no cost. 

Postcards can be mailed through any mailbox or taken directly to a post office. Best of all, no stamps are required.

The company says the postcards will start arriving in mailboxes across the country on March 1. 


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